What If Strategic Thinking Is Different Than What You Think?

  • Your values and vision: Whatever priorities or approaches you take are informed by your values and the vision you are trying to build. They create direction, purpose, and alignment.
  • Your near-term focus: Your vision is off in the future. What is the most important step forward that you can take this year (or whatever time frame that makes sense)? What should you tightly focus on now?
  • Your priorities in terms of opportunities: What are the primary opportunities (usually 1–3) that add the most traction to your ability to achieve your focus? How will you recognize them? What do you need to do to take advantage of them?
  • Your priorities in terms of risk mitigation: What are the primary threats or risks (usually 1–3) that could undermine your ability to achieve your focus? How will you recognize them? What do you need to do to avoid or mitigate their impact?
  • Values and vision are real and meaningful: Your values and vision are the backbone of good strategy. They should come from sharp self-awareness of what actually is most important to your organization and the future you actually want to build. The more honest and compelling both are, the more effective they are.
  • Create and Protect Alignment: Everything about your strategy needs to be aligned. It all needs to “fit” with each other. The vision should reflect the values. Your focus should be clearly connected to both. Your priorities should support your focus. Life, urgencies, distractions, and opportunities can all take you out of alignment. Actively create and protect staying aligned.
  • Clear & Simple: Keeping your strategy clear and simple increases the likelihood that everyone understands it. The easier it is to understand, the more likely it is to be executed.
  • Productive: It should produce the results. Seems obvious, but it can be easy to fall in love with a strategy at the expense of results. Just watch politics.



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Christian Muntean

Christian Muntean


I help successful leaders and teams dramatically improve their performance. Guaranteed.